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     Description (5,260 characters)
Released in January 2021
*Di III lens (for Sony mirrorless interchangeable-lens cameras (E-mount))
17-70mm large-aperture standard zoom for APS-C size mirrorless cameras with a large aperture of F2.8, a zoom ratio of 4.1x, and image stabilization.・Mount: Sony E-mount for APS-C size mirrorless cameras・Focal length: 17-70mm・Maximum aperture: F2.8・Filter diameter: 67mm/[TA1770DI3 Sony B070S]TA1770DI3 Sony B070S Released in January 2021
With a focal length of 17-70mm, this practical lens can be used in any shooting scene and can be enjoyed for a wide range of purposes, from wide-angle to telephoto. Covering a focal length of 17-70mm (equivalent to 25.5-105mm in 35mm format), this is the world's first APS-C mirrorless lens with a large aperture of F2.8 to achieve a 4.1x zoom ratio. It's ideal for a wide range of photography, from portraits to street snapshots and landscapes. This Sony E-mount lens maintains a bright F2.8 aperture throughout its entire zoom range. From wide-angle to telephoto, it captures vivid subject details. The lens construction features 16 elements in 12 groups. Its superior optical performance is achieved through the strategic placement of two GM (Glass Molded Aspherical) lenses and one hybrid aspherical lens. It delivers high resolution and contrast not only at the center but also at the periphery. The large F2.8 aperture makes it ideal for low-light shooting, while the beautiful, soft bokeh that accentuates the subject inspires even more creative creativity. The Model B070 is equipped with Tamron's proprietary VC (Vibration Compensation) mechanism, which maximizes the inherent optical performance of supported lenses in both still and video shooting. It reduces the degradation of image quality that often occurs when shooting handheld in low-light conditions, such as indoors or at dusk. Furthermore, by utilizing AI (artificial intelligence) technology, it provides compensation effects that are more sensitive to video shooting than conventional VC mechanisms. A minimum focusing distance of 0.19m at the wide-angle end delivers exceptional close-up shooting capabilities for an APS-C standard zoom lens. It achieves 0.19m at the wide-angle end and 0.39m at the telephoto end. By getting as close as possible to your subject, you can achieve the dramatic background blur that only a large aperture can achieve. From snapshots to portraits and architectural photography, you can create unique images in a variety of scenes. Compact and lightweight design perfectly suited to APS-C mirrorless cameras. Portability was thoroughly emphasized, considering its compatibility with APS-C E-mount cameras. Despite its high-performance VC (Vibration Compensation) system, this lens is incredibly lightweight and compact, measuring just 119.3mm long, with a maximum diameter of 74.6mm and weighing just 525g. It's a useful lens for everyday use and also a travel lens for minimizing luggage.
The high-performance AF/AF drive system, ensuring you never miss a shot, is equipped with the proprietary RXD stepping motor unit. RXD is an actuator that precisely controls the motor's rotation angle, allowing it to directly drive the focusing lens without a reduction gear. Combined with a sensor that accurately detects lens position, this enables fast and precise AF. It not only accurately captures moving subjects, but also demonstrates its capabilities in video recording. Its exceptional quietness makes it ideal for indoor shooting and other situations where drive noise is a concern.
A circular diaphragm for beautiful circular bokeh. The nine-blade circular diaphragm minimizes the appearance of the diaphragm blades in the circular bokeh when photographing point light sources, resulting in a circular image. The 9-blade circular diaphragm maintains a nearly circular shape even when stopped down two stops from maximum aperture.
Simple Moisture-Resistant Construction: Considering outdoor use, the lens is designed with a simple moisture-resistant construction that places moisture-resistant seals on various moving parts and joints of the lens barrel.
Oil-Resistant Coating: The front of the lens is coated with an anti-fouling coating made from a fluorine compound that has excellent water- and oil-repellent properties. It is easy to wipe off water droplets, finger grease, etc., making maintenance easy.
BBAR Coating: The BBAR (Broad-Band Anti-Reflection) coating, which boasts high anti-reflection performance, significantly reduces the occurrence of flare and ghosting, providing clear, crisp images. [Accessories] - Flower-shaped hood - Lens cap ■ Specifications ■

Focal length: 17-70mm (When used with an APS-C size mirrorless camera) (35mm equivalent: 25.5-105mm) Aperture: F2.8 Angle of view (diagonal): 79°55' - 23°00' (When used with an APS-C size mirrorless camera) Lens construction: 12 groups, 16 elements Minimum focusing distance: 0.19m (WIDE) / 0.39m (TELE) Maximum magnification ratio: 1:4.8 (WIDE) / 1:5.2 (TELE) Filter diameter: φ67mm Maximum diameter: φ74.6mm Length: 119.3mm Weight: 525g Aperture blades: 9 (circular aperture) Minimum aperture: F22□ *Di III lens (for Sony E-mount mirrorless cameras) Manufacturer's warranty period: 1 year

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Tamron 17-70mm F/2.8 Di III-A ... 4960371006734 Released in January 2021
*Di III lens (for Sony mirrorless interchangeable-lens cameras (E-mount))
17-70mm large-aperture standard zoom for APS-C size mirrorless cameras with a large aperture of F2.8, a zoom ratio of 4.1x, and image stabilization.・Mount: Sony E-mount for APS-C size mirrorless cameras・Focal length: 17-70mm・Maximum aperture: F2.8・Filter diameter: 67mm/[TA1770DI3 Sony B070S]TA1770DI3 Sony B070S Released in January 2021
With a focal length of 17-70mm, this practical lens can be used in any shooting scene and can be enjoyed for a wide range of purposes, from wide-angle to telephoto. Covering a focal length of 17-70mm (equivalent to 25.5-105mm in 35mm format), this is the world's first APS-C mirrorless lens with a large aperture of F2.8 to achieve a 4.1x zoom ratio. It's ideal for a wide range of photography, from portraits to street snapshots and landscapes. This Sony E-mount lens maintains a bright F2.8 aperture throughout its entire zoom range. From wide-angle to telephoto, it captures vivid subject details. The lens construction features 16 elements in 12 groups. Its superior optical performance is achieved through the strategic placement of two GM (Glass Molded Aspherical) lenses and one hybrid aspherical lens. It delivers high resolution and contrast not only at the center but also at the periphery. The large F2.8 aperture makes it ideal for low-light shooting, while the beautiful, soft bokeh that accentuates the subject inspires even more creative creativity. The Model B070 is equipped with Tamron's proprietary VC (Vibration Compensation) mechanism, which maximizes the inherent optical performance of supported lenses in both still and video shooting. It reduces the degradation of image quality that often occurs when shooting handheld in low-light conditions, such as indoors or at dusk. Furthermore, by utilizing AI (artificial intelligence) technology, it provides compensation effects that are more sensitive to video shooting than conventional VC mechanisms. A minimum focusing distance of 0.19m at the wide-angle end delivers exceptional close-up shooting capabilities for an APS-C standard zoom lens. It achieves 0.19m at the wide-angle end and 0.39m at the telephoto end. By getting as close as possible to your subject, you can achieve the dramatic background blur that only a large aperture can achieve. From snapshots to portraits and architectural photography, you can create unique images in a variety of scenes. Compact and lightweight design perfectly suited to APS-C mirrorless cameras. Portability was thoroughly emphasized, considering its compatibility with APS-C E-mount cameras. Despite its high-performance VC (Vibration Compensation) system, this lens is incredibly lightweight and compact, measuring just 119.3mm long, with a maximum diameter of 74.6mm and weighing just 525g. It's a useful lens for everyday use and also a travel lens for minimizing luggage.
The high-performance AF/AF drive system, ensuring you never miss a shot, is equipped with the proprietary RXD stepping motor unit. RXD is an actuator that precisely controls the motor's rotation angle, allowing it to directly drive the focusing lens without a reduction gear. Combined with a sensor that accurately detects lens position, this enables fast and precise AF. It not only accurately captures moving subjects, but also demonstrates its capabilities in video recording. Its exceptional quietness makes it ideal for indoor shooting and other situations where drive noise is a concern.
A circular diaphragm for beautiful circular bokeh. The nine-blade circular diaphragm minimizes the appearance of the diaphragm blades in the circular bokeh when photographing point light sources, resulting in a circular image. The 9-blade circular diaphragm maintains a nearly circular shape even when stopped down two stops from maximum aperture.
Simple Moisture-Resistant Construction: Considering outdoor use, the lens is designed with a simple moisture-resistant construction that places moisture-resistant seals on various moving parts and joints of the lens barrel.
Oil-Resistant Coating: The front of the lens is coated with an anti-fouling coating made from a fluorine compound that has excellent water- and oil-repellent properties. It is easy to wipe off water droplets, finger grease, etc., making maintenance easy.
BBAR Coating: The BBAR (Broad-Band Anti-Reflection) coating, which boasts high anti-reflection performance, significantly reduces the occurrence of flare and ghosting, providing clear, crisp images. [Accessories] - Flower-shaped hood - Lens cap ■ Specifications ■

Focal length: 17-70mm (When used with an APS-C size mirrorless camera) (35mm equivalent: 25.5-105mm) Aperture: F2.8 Angle of view (diagonal): 79°55' - 23°00' (When used with an APS-C size mirrorless camera) Lens construction: 12 groups, 16 elements Minimum focusing distance: 0.19m (WIDE) / 0.39m (TELE) Maximum magnification ratio: 1:4.8 (WIDE) / 1:5.2 (TELE) Filter diameter: φ67mm Maximum diameter: φ74.6mm Length: 119.3mm Weight: 525g Aperture blades: 9 (circular aperture) Minimum aperture: F22□ *Di III lens (for Sony E-mount mirrorless cameras) Manufacturer's warranty period: 1 year
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4960371006734 In Stock