Best Seller Japan-Market Models · SEIKO
SEIKO’s everyday collection for the Japanese market — solar, radio-controlled solar and chronograph models with clean, easy-to-read dials. Shop the S Series (SBPX, SBTM) and chronographs (SBTR), shipped directly from Japan.
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From Japan
Searching for SEIKO SPIRIT? You are in the right place. Many models once sold as SEIKO SPIRIT — such as the popular SBTR chronographs — are now part of SEIKO SELECTION, SEIKO’s everyday line made for customers in Japan.
SEIKO’s story began in 1881, when Kintaro Hattori opened a watch and clock shop in Ginza, Tokyo. SEIKO SELECTION carries that Japanese tradition into daily life: highly legible dials, reliable solar power and simple, timeless designs that work for the office, weekends and formal occasions alike.
Built around SEIKO’s idea of the essentials: accuracy, legibility and a design you never get tired of.
Charges from sunlight or room light and runs for about 10 months on a full charge. No routine battery changes.
SBTM models receive radio time signals and adjust themselves, so the time stays accurate without setting it by hand.
SBTR chronographs add a stopwatch to a sporty, easy-to-read dial — one of the most popular SEIKO SPIRIT designs.
Selected S Series models use light titanium cases and scratch-resistant sapphire crystal for everyday wear.
Self-adjusting radio-controlled solar watches. Set it once and forget about the time.
Simple solar three-hand watches, including popular models like the SBPX155 and SBPX157.
Sporty chronographs with a stopwatch function, such as the SBTR017 and SBTR027 from the SEIKO SPIRIT era.
SEIKO SELECTION is designed for the Japanese market, and many models are hard to find outside Japan. We ship them directly from Japan.
Browse modelsYes. We ship from Japan to customers worldwide. Shipping cost and delivery time are shown at checkout based on your address.
Duties and taxes depend on your country. Please see our duties & taxes guide for details before ordering.
They belong to the same everyday SEIKO family for the Japanese market. Many models that were sold as SEIKO SPIRIT, such as the SBTR chronographs, are now offered under the SEIKO SELECTION name.
Radio-controlled models receive time signals in the regions listed on each product page. Outside those areas, the watch keeps accurate solar-powered quartz time and can be set by hand.
All SEIKO SELECTION watches listed on this page are brand-new items. Please check each product page for details.