The target age group for LUNASOL is people in their late 20s to 30s. The item ratio is 9:1, which is mostly makeup items. The price range is 4,000 yen to 5,000 yen for lipstick, 3,000 yen to 7,000 yen for eye shadow, and 3,000 yen to 6,000 yen for skin care.
LUNASOL is a Japanese brand whose main customers are people in their 20s and 30s for base makeup, and people in their 30s and 40s for skin care.