The target age group for Kao's cosmetics brand "KATE" is late teens to early 20s. It has gained support mainly from women who are just starting to wear makeup. KATE's distinctive feature is the "skeletal makeup" created with shadows. We also have a line called ``KATE STATION (ST),'' which was developed with the ``enthusiasts'' in mind, who are especially picky about makeup from a professional perspective, among women in their teens and twenties who are sensitive to trends.