Released March 2018. Lenses are sold separately. Please purchase them separately. A full-frame mirrorless basic model with high-speed, high-precision AF. High-speed continuous shooting at up to approximately 10 frames per second. 24.2 megapixels (approx.). Continuous shooting speed: 10 frames per second (approx.) / [ILCE7M3] ILCE7M3 Released March 2018. 24.2 megapixels (approx.). Continuous shooting speed: 10 frames per second (approx.) [Icon Description]. Equipped with a newly developed 35mm full-frame back-illuminated sensor. Sharpened image performance. Equipped with a 35mm full-frame back-illuminated CMOS sensor with approximately 24.2 effective megapixels and the next-generation BIONZ X image processing engine, this camera delivers a wide sensitivity range with a maximum standard ISO of 51200 (ISO 50-204800 with still image expansion), up to 1.5 stops of image quality improvement compared to the α7 II, and a wide dynamic range of approximately 15 stops. Furthermore, improved color reproduction allows for natural-looking skin tones in portraits and vibrant flowers.
AF performance that locks onto your subject. The α9 features a 693-point on-chip phase-detection AF sensor that covers approximately 93% of the entire imaging area. This wide AF area increases framing flexibility. Additionally, the contrast AF frame has been multi-divided into 425 points, significantly improving detection accuracy. AF speed and tracking performance have also been improved by approximately 2x compared to the α7 II. Furthermore, the "Eye AF" function, which detects and autofocuses the subject's eyes, has been further improved. It instantly detects the eyes and continues to track the subject, even in situations where focusing on the eyes is difficult, such as when the subject is looking back or down.
AF/AE tracking with continuous shooting at up to approximately 10 frames per second. Speed ​​performance that captures the decisive moment. The latest shutter charge unit and an improved image processing system enable high-speed continuous shooting with AF/AE tracking at full resolution at up to approximately 10 frames per second. With continuous continuous shooting of up to 177 frames, you can confidently capture every shot, even in situations where missing a shot is not an option. Furthermore, even in silent, vibration-free shooting, you can shoot at full resolution with AF/AE tracking at up to approximately 10 frames per second. You'll never miss a decisive moment, even in scenes that demand silence. And because there's no vibration like with a mechanical shutter, you can maximize resolution performance. High-Resolution 4K Video and a Variety of Video Functions Expanding the Range of Expression: Full-frame pixel readout without pixel addition condenses a wealth of information—approximately 2.4 times the number of pixels required for 4K (QFHD: 3840 x 2160) video—to output 4K video, resulting in high-resolution video quality with minimal moire or jagged edges. It also offers a wide range of video functions that broaden the scope of expression, including support for HLG (Hybrid Log-Gamma) for instant HDR workflow, S-Log3 for a wide 14-stop dynamic range, and Slow & Quick Motion, which allows for in-body recording of up to 5x slow motion and up to 60x quick motion in high-quality Full HD at up to 50Mbps.
Enhanced reliability and operability. The camera is compatible with the high-capacity NP-FZ100 battery, which has approximately 2.2 times the capacity of the NP-FW50, and can capture up to 710 still images, the industry's largest for a mirrorless camera. Supporting extended shooting and continuous shooting, it offers high reliability. Other features include a touchpad function that allows smooth focus adjustment while looking through the viewfinder, and a touch focus function that allows instant selection of the subject you want to focus on. Focusing is controlled by touch, providing greater flexibility. It also features dual slots (only slot 1 is UHS-II compatible) for relay and simultaneous recording. High reliability and operability are packed into a compact body, supporting comfortable shooting.
Dust-proof and weather-resistant design (※) Sealing is applied to various parts of the body, and the joints between parts are made uneven, creating a double structure. The dust-proof and weather-resistant design makes it possible to shoot in harsh environments. *: The camera is designed to be dust-proof and water-resistant, but does not completely prevent dust and water from entering. [Accessories] - Rechargeable Battery Pack NP-FZ100 - Shoulder strap - Body cap - Accessory shoe cap - Eyepiece cup - Micro USB cable ■ Specifications ■

Type: Interchangeable lens digital camera Lens mount: E-mount Image sensor: 35mm full-size (35.6 x 23.8mm), Exmor® CMOS sensor Effective pixels: Approximately 24.2 million pixels Recording media: Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Memory Stick Micro (M2), SD memory card, SDHC memory card (UHS-I/II compatible), SDXC memory card (UHS-I/II compatible), microSD memory card, microSDHC memory card, microSDXC memory card Slot: SLOT 1: SD (UHS-I, UHS-II compatible) card slot SLOT 2: Memory Stick PRO Duo, multi-slot for SD (UHS-I compatible) cards ISO sensitivity (recommended exposure index): Still photography: ISO 100-51200 (extended: minimum ISO 50, maximum ISO 204800), AUTO (ISO 100-12800, upper and lower limits adjustable) Video photography: ISO 100-51200 equivalent (extended: maximum ISO 102400), AUTO (ISO 100-12800 equivalent, upper and lower limits adjustable) LCD monitor: 7.5 cm (3.0-inch) TFT drive, touch panel, 921600 dots, 100% field of view, tilt adjustment function (approximately 107° up and 41° down from the rear of the camera) Shutter: Electronically controlled vertical-travel focal-plane shutter Shutter speed range: Still photography: 1/8000-30 sec., bulb; Video photography: 1/8000-1/4 (1/3 increments), AUTO Up to 1/60, Auto Slow Shutter up to 1/30. Image Stabilization: 5-axis image sensor shift compensation (compensation method depends on lens specifications). Image Stabilization Performance: 5.0 stops (CIPA standard compliant, pitch/yaw direction, with Planar T* FE 50mm F1.4 ZA attached, long exposure noise reduction off). NFC Compatibility: NFC Forum Type 3 Tag compliant. Wireless LAN Compatibility (Built-in): Wi-Fi compliant IEEE 802.11b/g/n (2.4GHz band). Bluetooth: Bluetooth Standard Ver. 4.1 (2.4GHz band). Power Source: Rechargeable Battery Pack NP-FZ100. Dimensions (W x H x D): Approx. 126.9 x 95.6 x 73.7 mm (5.7" x 3.7" x 2.9") Weight: Approx. 565g (1.2 oz). *Lens sold separately. Please purchase separately. [α Autumn Cash Back Campaign 2025] Customers who purchase eligible products during the campaign period and apply without any issues within the application period in accordance with the manufacturer's procedures will receive a cash back of the amount set for each eligible product! [Purchase Period] Friday, August 29, 2025 - Tuesday, October 14, 2025 *The same product cannot be applied for multiple campaigns. Applications for products that have already been applied for in the past (products with the same serial number) will also be invalid. Manufacturer's warranty period: 1 year