Released in May 2022
Zoom lens kit with (FE 28-70mm F3.5-5.6 OSS (SEL2870))
Full-frame SLR equipped with a full-frame back-illuminated CMOS sensor with approximately 33 effective megapixels and the latest-generation image processing engine
Enables processing speeds up to approximately 8x faster than conventional models, and adopts an innovative new architecture with an eye to the future
5.5-stop optical 5-axis in-body image stabilization / [ILCE7M4K] ILCE7M4K Released in May 2022 Zoom lens kit with "FE 28-70mm F3.5-5.6 OSS (SEL2870)"
Newly developed full-frame back-illuminated CMOS sensor Exmor R with approximately 33 effective megapixels for high-speed processing and high-quality shooting, further expanding the range of still image and video shooting. The α7 IV features a newly developed 35mm full-frame CMOS sensor with approximately 33 effective megapixels. The high image quality and shallow depth of field deliver exceptional bokeh effects, dramatically enhancing the quality of video production and livestreaming video communications. Furthermore, by incorporating more on-chip phase-detection AF points than the α7 III, the α7 IV achieves improved AF performance. The α7 IV features a cutting-edge system architecture, achieving processing speeds up to 8x faster than previous models and incorporating an innovative new architecture that looks to the future. Despite being a base model, it features the latest BIONZ XR image processor, the same engine used in the flagship α1 and α7S III models, delivering significant improvements in processing power across all areas, from image capture to various signal processing. In addition, real-time processing—such as AF, image recognition, image adjustment, and development—which previously required collaboration between the high-performance BIONZ X image processor and front-end LSI in previous models like the α7 III—is now centralized in the new BIONZ XR image processor, reducing processing latency and significantly improving still and video processing capabilities. In addition, by distributing the media processing load (user interface, network, file management, etc.), smooth operational response is achieved regardless of the real-time processing load.
Improved image quality thanks to a newly developed image sensor and latest-generation image processing engine. The newly developed CMOS image sensor and the latest image processing engine featured in the flagship models α1 and α7S III achieve a high level of balance between high pixel count and low noise. In addition to improved color reproduction and texture rendering, the camera supports HEIF file formats and HLG still image modes. It also supports a variety of new functions, including the "Creative Look" mode with 10 presets that allow you to achieve the desired atmosphere.
Sony's unique image creation technology has been further improved with the adoption of a newly developed CMOS image sensor and new image processing engine, which are focused on texture expression. Standard ISO sensitivity is 100-51200 (for both stills and videos; 50-204800 for stills expansion, 100-102400 for video expansion). Appropriate noise reduction is achieved across the entire sensitivity range, achieving a wide dynamic range (15 stops). Furthermore, to meet the expectations of a wide range of users, we've reexamined color reproduction, gradation expression, and detail depiction to achieve even higher quality texture reproduction within the realm of digital expression. The soft texture of people's skin is reproduced with natural resolution and detail, and the approximately 33 effective megapixels allow for detailed landscapes to be depicted in every detail. This camera delivers still and video quality with a focus on texture that cannot be fully expressed through specs or numerical measurements. This unique image quality is possible only because Sony has been at the forefront of still and video production equipment, providing a wide range of equipment. 5.5-stop optical 5-axis in-body image stabilization: Equipped with the same high-precision image stabilization unit and gyro sensor found in higher-end models, the image stabilization algorithm has been further optimized to achieve 5.5 stops of correction, maximizing the high-resolution performance of the approximately 33 effective megapixels. In addition, the effectiveness of image stabilization during still image capture can be confirmed in the Live View image while the shutter button is half-pressed or while using the Focus Magnification or MF Assist functions to magnify the image. This allows for stress-free framing and focusing, even during telephoto and macro shooting, while maintaining a stable Live View image. Furthermore, in-body image stabilization can be used with a variety of lenses, including E-mount lenses without image stabilization, as well as A-mount lenses that can be attached via a mount adapter. High-speed continuous shooting with AF/AE tracking at up to approximately 10 frames per second. Whether using the mechanical or electronic shutter, continuous shooting with AF/AE tracking achieves a maximum of approximately 10 frames per second, ensuring you'll never miss a decisive moment. Excellent response, with minimal display time lag in the viewfinder or monitor during continuous shooting, allows for stable framing, making it especially effective when shooting fast-moving subjects. Furthermore, the upper limit of the aperture range in which focal plane phase detection AF can be used in AF-C and continuous shooting is f/22. This enables AF shooting with a wider range of depth of field and shutter speeds, allowing for capturing moving subjects like birds with a teleconverter, or panning shots using slower shutter speeds. It's compatible with all E-mount lenses except the E16mm F2.8. Skin-brightening effect for brighter, more beautiful skin, even in video and live streaming. When capturing portraits, the skin-brightening effect reduces the appearance of fine lines, blemishes, and dullness, while adding definition to the eyes and mouth for a more natural-looking, more beautiful skin. The skin-brightening effect can be selected from four levels: OFF, LO, MID, and HI, allowing you to customize the skin-brightening effect to your liking. Combined with the high expressive power of the full-frame lens, it delivers more captivating and beautiful images not only in still and video capture, but also during live streaming and online communication in remote environments. The vari-angle LCD monitor offers greater shooting flexibility. The rear monitor features a vari-angle, side-opening display that allows for flexible framing. Whether shooting handheld video, gimbal-mounted shots, selfies to document the situation, or powerful shots from a low position close to the ground, you can freely frame your shots at any position and angle, regardless of whether you're shooting still images or video. The large 3.0-inch, approximately 1.03 million-dot touchscreen LCD provides excellent visibility and clarity, even in bright outdoor conditions. A new function has been added to close the shutter when the camera is turned off. This prevents dust and dirt from adhering to the image sensor when changing lenses. ■ Specifications ■

Lens mount: E-mount Image sensor: 35mm full-frame (35.9 x 23.9 mm), Exmor R CMOS sensor Effective camera pixels: Approximately 33 million pixels Recording media: SD memory card, SDHC memory card (UHS-I/II compatible), SDXC memory card (UHS-I/II compatible), CFexpress Type A card slot...SLOT1: Multi-slot for SD (UHS-I/II compatible) cards and CFexpress Type A cards SLOT2: Slot for SD (UHS-I/II compatible) cards ISO sensitivity (recommended exposure index)...Still image shooting: ISO 100-51200 (extended: minimum ISO 50, maximum ISO 204800), AUTO (ISO 100-12800, upper and lower limits adjustable) Video shooting: ISO 100-51200 equivalent (extended: Maximum ISO 102400), AUTO (equivalent to ISO 100-12800, upper and lower limits adjustable) Viewfinder: 1.3cm (0.5-inch) Electronic Viewfinder (Quad-VGA OLED), 3686400 dots, Field of View: 100% LCD Monitor: 7.5cm (3.0-inch) TFT drive, touch panel, 1036800 dots Digital Zoom...Smart Zoom (Stills): 35mm full-frame: M size approx. 1.5x, S size approx. 2x / APS-C size: S size approx. 1.3x Digital Zoom (Stills): 35mm full-frame: L size approx. 4x, M size approx. 6.1x, S size approx. 8x / APS-C size: M size approx. 4x, S size approx. 5.3x Digital Zoom (Video): 35mm full-frame: approx. 4x, APS-C size: Approximately 4x Shutter: Electronically controlled vertical-travel focal plane shutter Shutter type: Mechanical shutter/Electronic shutter Shutter speed range...Still image shooting: 1/8000-30 seconds, Bulb video shooting: 1/8000-1/4 (1/3 step), AUTO up to 1/60, Auto slow shutter up to 1/30 Image stabilization function: Image sensor shift type 5-axis compensation (compensation method depends on lens specifications), 5.5 stops Continuous shooting speed...Hi+: Up to approximately 10 frames per second Hi: Up to approximately 8 frames per second Mid: Up to approximately 6 frames per second Lo: Up to approximately 3 frames per second Interface...PC interface (connection type): Mass storage/MTP multi/Micro USB port: Yes USB Type-C port: Yes (SuperSpeed ​​USB 10 Gbps (USB 3.2) compliant) Wireless LAN support (built-in): Yes (Wi-Fi compliant, IEEE 802.11a/b/g/n/ac (2.4 GHz band/5 GHz band) Bluetooth: Yes (Bluetooth Standard Ver. 4.1 (2.4 GHz band)) HD Output: HDMI Terminal (Type A), 3840 x 2160 (60p/30p/24p) / 1920x1080 (60p/24p) / 1920x1080 (60i), YCbCr 4:2:2 10 bit / RGB 8 bit Multi-Interface Shoe: Yes (Digital Audio Interface Compatible) Microphone Terminal: Yes (3.5 mm Stereo Mini Jack) Remote Control (Wireless): Yes (Bluetooth Remote Control) Headphone Terminal: Yes (3.5 mm Stereo Mini Jack) Vertical Grip Connection Terminal: Yes Audio... Microphone: Built-in stereo microphone Speaker: Built-in mono speaker Power Source: Rechargeable Battery Pack NP-FZ100 Weight (Body Only): Approx. 573g Dimensions: Approx. 131.3 x 96.4 x 79.8 mm Operating Temperature Range: 0 - 40°C□ [α Autumn Cash Back Campaign 2025] Customers who purchase eligible products during the campaign period and apply without any issues within the application period in accordance with the manufacturer's procedures will receive a cash back of the amount set for each eligible product! [Purchase Period] Friday, August 29, 2025 - Tuesday, October 14, 2025 *The same product cannot be applied for multiple campaigns. Applications for products that have already been applied for in the past (products with the same serial number) will also be invalid. Manufacturer's warranty period: 1 year