04/01/2017 / Administrator
If you’ve played Pokemon Go or bought a Hello Kitty handbag, you’ll have experienced kawaii (pronounced ‘ka -why’) first hand. Kawaii means Parte’ in Japanese, but it’s a shorthand expression for a whole cultural phenomenon.
While kawaii started as a fashion craze for 14- to 18-year-old women, it has now spread to Japanese society at large. Police boxes are now decorated with cute mascots, and construct on sites are sometimes guarded by bright pink railings, there’s even a special cute mascot who urges you to file your tax form online. (more…)
15/12/2016 / Administrator
Hello Kitty, created by the Sanrio company in 1974, has become one of the most popular and recognizable icons in the world. Sanrio celebrated 40 years of Kittydom in 2014, and she shows no sign of slowing down or going out of favor. In fact, she is one of the most collectable items in the world. A vintage lunchbox set from the 70s can fetch hundreds of dollars, from fans and non-fan collectors alike.
From a decorative stationery item to a full fledged character with a back story and a TV series, the former Miss Kitty White has also become a symbol of wealth and bling. She has been cast in platinum, covered in Swarovski crystals and turned into a cute robot, all at tremendous expense. In fact, Hello Kitty is the epitome of cuteness, or Kawaii, as it is known in Japan. (more…)